GEO Data

Definition:

Geo data is digital information that can be assigned to a specific location or geographical position on the earth's surface. This includes coordinates, addresses, map information as well as spatial attributes of infrastructure, traffic routes and terrain.
In transport and logistics, geodata is used to plan, control and optimize transport processes — in particular for navigation, route optimization, location analysis and real-time tracking of vehicles and goods.

Applications of geodata in transportation:

• Route planning: Geo data helps create optimal routes to save time and costs. They take into account current traffic conditions, construction sites and other obstacles.
• Real time tracking: By integrating GPS data, companies can track their vehicles in real time and react quickly when needed.
• Fleet management: Geo data supports the management of vehicle fleets by providing information about vehicle locations, maintenance requirements and driving behavior.
• Environmental management: Geospatial data helps monitor and reduce emissions by identifying more environmentally friendly routes and transportation methods.

Relevance to sensors and big data
Modern logistics uses geodata in combination with GPS sensors, telematics systems and traffic analyses to precisely monitor and optimize vehicle movements, location access, revolutions and waiting times.

Regulatory context
Geo data is used, among other things, in transporting dangerous goods, KRITIS areas and factory logistics to clearly define safety zones, access routes and emergency routes.

_{Sources/further links:
European INSPIRE Directive — Definition & Use of Geospatial Data: https://inspire.ec.europa.eu/about-inspire/563}

_{ISO 19101 — Geospatial Information Reference Model: https://www.iso.org/standard/66175.html}

_{ESRI LogisticsApplications Overview: https://www.esri.com/en-us/industries/transportation/overview}

GEO data challenges:

Unclear or incomplete location information in logistics
Many loading and unloading points, particularly in large industrial parks or chemical plants, are not clearly visible on classic maps. Incorrect or imprecise addresses lead to incorrect journeys, loss of time, safety risks or traffic jams at factory gates.
_{Sources/further links:
ECTA — On-Site Logistics Challenges & Driver Navigation: Guidelines | ECTA - European Chemical Transport Association}

Non-standard transfer of location data
Geo data about factory entrances, gates, parking zones or charging points is often shared manually via PDFs, emails or telephone instructions, which leads to errors and waiting times.
_{Sources/Further links:
McKinsey — Digital Transformation in Logistics & Data Challenges: Travel, Logistics, and Infrastructure: Firms Are Finding Opportunities in Technology, Changing Consumer Demographics, and Global Trade | McKinsey}

Loady's solution:

Precise GPS coordinates for charging points & factory areas
Loady provides unique geo data at location and charging point level — including GPS coordinates. Especially in large chemical parks or industrial plants, this helps drivers to find the right access, the right gate and the exact loading location more quickly and to avoid incorrect journeys.

Multilingual & standardized location information
Drivers receive the information via QR code or link in their language, including map view and specific navigation instructions (e.g. “Gate 3 — BulkLoading”, “Tank Truck Access”).
This increases safety and efficiency in plant logistics and reduces inquiries and traffic jams at gates.