The ordering process as a starting point for stable logistics
Today, B2B eCommerce platforms are closely interlinked with ERP, pricing and payment processes. What is often missing is the structured integration of the customer's unloading requirements. These are often maintained separately, supplemented in open fields or clarified downstream — although they are decisive for planning, scheduling and transport quality.Loady enables unloading requests to be recorded, confirmed or approved in a structured manner directly in the ordering process — and to transfer them to operational logistics without media disruption.
The order is digital — the delivery terms are often not
The ordering process is the earliest possible point in time when unloading requirements should be clearly met. However, in practice, they often become:
- added as free text in the checkout
- maintained separately by sales or customer service
- Transferred downstream to operational systems
- coordinated manually with logistics partners
This leads to media breaks between eCommerce, ERP and TMS. The result:
- Queries before the start of transport
- Scheduling delays
- Room for interpretation of delivery instructions
- operational risks during delivery
The order is digitally recorded. The logistical requirements are often not.
Manual data transfers
Queries before the start of transport
Scheduling delays
Room for interpretation of delivery notes
Operational risks during delivery
Competitive advantage starts in the ordering process — even in industrial supply chains
In industrial markets — such as in chemicals, building materials, metal, food or specialty production environments — products are often technically comparable and suppliers interchangeable. The decisive factor is therefore how reliable and predictable the delivery is. Especially in complex delivery conditions, safety-critical locations or regulated environments, customers expect their unloading requirements to be correctly taken into account — without repeated coordination or operational incidents.Companies that meet these requirements already in the ordering process integrate in a structured way,
- increase planning security in transport planning
- reduce incorrect trips and additional costs
- shorten operational lead times
- stabilize their service performance
In industrial supply chains, process stability is not a “nice to have” but a competitive factor. Digital ordering without structured logistics data leads to friction losses. Digital ordering with integrated unloading requirements creates an advantage that is directly reflected in service quality, cost structure and customer satisfaction.
How Loady complements eCommerce processes
1. Structured entry or confirmation at checkout
Discharge requests are not added as free text during the ordering process, but are confirmed, updated or newly created in Loady's standardized structure.
Clear, clearly defined fields
No manual transfer through sales
better comparability
Higher planning security from receipt of order
2. Direct reuse in operational logistics
The requirements confirmed in the eCommerce process are immediately available for:
- Transportation planning
- disposition
- Communication with freight forwarders
- Pre-checks and yard processes
No media break between ordering and logistics
Manual reconciliations after receipt of order are becoming an exception
More stable delivery processes
3. Collaborative approval instead of data duplication
Companies that already manage their unloading requirements in Loady can directly authorize the supplier to use this data during the ordering process. The decisive difference: The requirements are not re-entered or transferred—they are approved.
No double data collection
No separate Excel or document processes
Immediate use by supplier logistics
higher timeliness and data quality
Loady not only makes the ordering process digital financially but also logistically
B2B e-commerce is growing — particularly in standardized, recurring business models. At the same time, requirements are increasing:
- Delivery quality
- Adherence to deadlines
- transparency
- automation
companies that integrate unloading requirements in a structured way during the ordering process
- shorten processing times
- reduce operational risks
- avoid bad trips
- increase planning security
Digital ordering without structured logistics data remains incomplete. With Loady, it becomes a reliable basis for stable supply chain processes.
Regardless of the eCommerce platform, Loady ensures that unloading requests do not remain as free text in the checkout, but are incorporated into the supply chain in a structured and operationally usable manner.
eCommerce platforms that complement Loady
Loady integrates into existing eCommerce environments as a neutral database for unloading requests — regardless of the system used. Typical platforms used by our customers:
- SAP Commerce Cloud
- Shopify Plus
- Adobe Commerce (Magento)
- Salesforce Commerce Cloud
- Spryker
- Shopware
- BigCommerce
Using data along the logistics process
Why this is relevant now
Industrial supply chains are under increasing cost pressure, while requirements for delivery reliability and service quality are increasing at the same time. In many industries — such as chemicals, building materials, metal or food — products are technically comparable. Competition is therefore increasingly arising from process stability.
At the same time, supply chain processes are being further automated. For transport planning, scheduling and handling to run smoothly, unloading requirements must be structured and digitally available — early in the process. Anyone who clarifies these requirements after the order has been received or documents them separately creates avoidable reconciliations and operational uncertainties.
Companies that integrate unloading requirements into the ordering process improve planning security, reduce frictional losses and strengthen their position in highly competitive industrial markets.
Stefanie Kraus
Co-Founder & CEO
If necessary, we can help you calculate the benefit case, which shows the benefits and savings potential of Loady for your company — with a comprehensible method, real figures and a clear ROI assessment for a well-founded decision.
Explore Loady
Industry solutions
Precise delivery processes are crucial in the automotive industry — Loady ensures clear transport requirements and prevents delays.
Whether raw materials, specialty chemicals or distribution - Loady delivers clear transportation requirements and prevents delays.
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In the environment of large construction sites, dynamically adaptable, clear loading and unloading requirements are essential for safety, efficiency and on-time delivery.
With clear loading requirements, route planning and time window management run better - and logistics centers can better calculate when goods arrive and are redistributed.
In particular, liquid transport due to the risk of product contamination — but also deliveries of packaged goods — benefits from clear requirements for safe loading and unloading.
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In industrial production, clear requirements help to reduce loading times and errors, and thus also rework, which ensures the flow of materials and has a positive effect on production and logistics costs.
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In mechanical engineering, Loady supports the mostly time-critical delivery of materials and the delivery of finished goods - often in special sizes with special customer requirements.
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Logistics service providers benefit from clear requirements and reduce waiting and downtime, empty and extra km — they also enable new drivers to be onboarded quickly.
Energy generation, waste incineration and recycling are part of KRITIS, whose requirements Loady sustainably supports, particularly when instructing truck drivers and service providers.
Connect Loady to your business processes
Loady fits directly into existing ERP, TMS, yard, eCommerce, procurement and telematics systems, so that all charging requirements are automatically available in its own corporate and logistics systems.
Support as needed
We'll guide you through the onboarding process and, with introductions and best practices, ensure that your team is quickly trained and can take action. If necessary, we can help you create and update data sets in Loady.
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